Practical explanation of the process of structure in organizational communication
From the previous read articles that I have provided, we have been able to establish that communication has a big say when it comes to organizational settings. And I hope as of now, you should know what an organization is. If you can recall, I indicated that three main components define an organization; common goals, structure, and people. In this article, I will give you a practical and in-depth explanation of the process of structure as a component of organization.
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| Practical explanation of the process of structure in organizational communication by quikcounsel.com |
Why do you have to know this? Strategic communication is my field and if you get to read the contents on this website to the end, there is a higher probability that you are in a field related to mine, probably public relations, marketing communication, or media. These are organizational fields and you have to know how structure influences the effectiveness of an organization.
Structure as a major component of an organization is how the organization functions in terms of what happens within and outside the organization. The day-to-day activities in the organization can be classified under structure and the activities that go on outside the jurisdictions of the organization are also part of the structure process. Below are the processes of structure. I have broken this information down to the point that even a layman will be able to grasp the concept.
The first structural process of an organization I will discuss with you is the external environment. The term should give you a clue of what goes into this process. It consists of all competitors, customers, and stakeholders who exist outside the boundaries or walls of the organization. Every organization has a goal and goals I must say cannot be unique all the time. Your goals and objectives may be the same as other organizations. In that case, the organizations that have similar goals and objectives as your organization become your competitors. If you offer services and manufacture products, you are definitely going to have customers and they are also part of the external environment. Stakeholders of the organization are also outside the boundaries hence they are also part of the external environment.
Let me give you a practical example of the external environment. Let us consider quikcounsel as an organization even though I am the only one managing and operating it. Now, if other websites have the same aim as mine thus to educate people with tips on marketing communication, organizational communication, public relations, or even similar niches, those websites are my competitors. They are external because they do not operate in my environment. Once I share content through this website, I have people who read and get meaning from them, such people can be my customers. And if I do entrust the affairs of this website into the hands of anyone outside the quikcounsel organization, such people or person becomes the stakeholder (s).
The next process of structure is termed input. This is not a new word for most of you. Input basically refers to the resources the organization brings from the external environment to allow the organization to function effectively and succeed. If the organization is a manufacturing company, you have to import raw materials into the company, you need human resources, capital, and physical materials to help the organization achieve its goal. That is what is termed as the input.
Considering this website as a practical example, I don’t just get up to come and share anything at all with you. I have sat in the four walls of a classroom to read strategic communication for three good years and so many of the things I share here are practical. The efforts are human resources, I use bundle packages to access the internet since this is a digital platform and I use a laptop which is also a physical material. I think my example has given you a clear understanding of input as a process of structure in organizations.
Once you have the input, you have to work with it to achieve whatever purpose it is intended to and that is the next process of structure called the throughput. It is the use of the materials, the people, and the information gathered to create the goals that it seeks to attain. You can have a manufacturing company, and import raw materials and other resources but if you don’t work these things, you are still at stage one. You have to use all that you have gathered to make the objectives and aims manifest.
For instance, a pure water manufacturing company may import water, machines, and human resources. If these resources are not made to produce pure water, all the initial efforts are effortless. If I sit in a classroom to read strategic communication and at the end of the day I fail to practice what I have learned to achieve my aims, I have done what the mathematicians will term as cos 90. I have to throughput what I have to achieve what I need and it is the same for organizations.
The last process of the structure of organizational communication is output. As usual, any process that has an input, and throughput will definitely have an output. These are the products or services the organization gives back to the external environment. You import resources from the external environment, work on them, and give back to them in the form of products and services. The article you are reading now is a result of the output of my studies and experiences.
These four processes confirm an effective structure in an organization. Wherever you find yourself in whichever organization, knowing these things can give you a prior clue of how to go about the affairs of the organization especially when you are given a leadership role.
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