Why every marketing professional in organizations should embrace competition

Why every marketing professional in organizations should embrace competition

If you have the positions of a PR and or a marketing manager, your role is equally important as the Chief Executive of that organization. Every relationship that the organization has to build with the public and stakeholders depends on you the Public Relations Officer of that organization. If you deviate once, you literally destroy the image of the organization in the public eye. The same applies to the marketing professional in charge of everything marketing in the organization. 

Why every marketing professional in organizations should embrace competition by quikcounsel.com

One thing I have studied about organizations during my internship program is that they pick you with the assumption that you are an expert in the field you have been recruited into even though with time, workshops are organized to update you about new trends but most of the knowledge is assumed to be carried by you. When you are in that position, how you plan and execute is the secondary matter of others because everyone has his or her role to play but if you deviate in a marketing agency with you having the position as maybe a marketing manager, you have really cost the organization a lot. So, you can imagine the greater responsibilities and vigilance that come with this position.

A lot of people would not want others to be doing what they are doing. They either give up or become upset when they realize that. In other words, people dislike competition. When you bring it into the context of society, I would say it’s quite meaningful but within the context of two or more organizations, that is questionable. There is nothing new under the sun as the book of Ecclesiastes says, likewise, whatever services an organization offers is no new thing. Other organizations started it and they are still doing it but the only difference is, that yours can be unique but it is not a new thing from what others are doing. 

The mere fact that you know others are into such services and products manufacturing yet you decided as an organization to create similar services and products in your own unique ways, you have availed yourself for competition. How can you be a marketer and not be interested in competition? Perhaps, you doubt your qualities or you do not much about the profession. Let me discuss with you in this article, why every marketing professional in organizations should embrace competition. You will realize that healthy competition pushes you to become the best and not to discourage you.

Embracing competition as a marketer allows you to learn more and explore. The organizations or marketers that tend to offer the same or similar services and products as yours are your competitors. To me, just knowing who your competitors are is a great step for every marketing professional. Once they are identified, you can now track their progress and know where you are lacking. To be frank, once you begin to identify your competitors, there is a higher probability that they are outperforming you and that means their market will sell more than yours. In that regard, you will be forced to learn more and explore other opportunities that will keep your organization and career on track to avoid losing to your competitors. 

For example, I write articles about organizational communication tips, public relations tips, and marketing communication tips; there is no doubt that I am not the only person sharing such information. But I believe I am giving you many details hence I must stay on top in the search engine ranking position so that people who need this information I share will get access to it once they google it. So, I would identify the websites that are in the same niche as me, study their writing style make sure I learn something from what I have observed, and make changes to upgrade my content to stay on top. This is how a marketing professional who embraces competition gets to learn new ideas to better their careers.

Also, when you embrace competition in the marketing career, it helps you to deliver more quality. As a marketing communicator or professional, you also have the right to advise your organization on the way forward to deliver well and get better results. When you have identified competitors, you can get some of their products, compared to yours and that will tell you whether your organization needs to double up or be at the same pace. You are not the only company that has competitors, others also see you as a competitor and some are very serious with what they do to always outperform you. 

You relax for a second and it is an advantage for them. You can’t stay on top forever, sometimes you would fall back and that is when you would realize that others have taken your place. You would have to improve your quality to come back on track again. An instance the various smartphone companies. Don’t you see the massive competition between them? Every one of them always tends to add more quality to their smartphones through new brands to be on top of their competitors. Even Google has competitors, how many more are you who are just surviving on a career?

The last reason I will discuss with you as to why every marketer should embrace competition is that people who are your customers are observant. Never think your loyal customers cannot abandon you. If the reason they are being loyal to you fades away, what should keep them anyway? People observe when you are putting in effort to stay on top. I am also a customer of some companies because I purchase from them. Once I realize that another company is producing the same services I buy from the former and the former is not trying to take its spot again, I will definitely shift to this new company. It is like a telecommunication you have been using for the past 10 years but their tariffs keep increasing here and then but you notice that an equally good telecommunication company offers the same services at quality and good prices, wouldn’t you shift your loyalty? I will always encourage marketers to always be in the shoes of their customers to give them a clue of how the latter feels about their services and that will help the former deliver what the people want and need.

Don’t be afraid of competition, they exist to keep you on your toes. If you don’t get a rival, you will be reluctant, lazy, and fail to deliver quality because, after all, the customers have nowhere to go. In one way or the other, customers are also grateful to competitors because it helps them to always decide on quality and the best.

Image made with canva.com